Auto dealers should adjust the product structure. Use high quality and reliable Car Paint Booth Supplier. As 4S stores continue to enter the automotive supplies industry.

2. Create professional services and enhance core competitiveness in the automotive supplies industry. In the (especially car electronics), the service is particularly important. Of course, the importance of the service of the 4S shop is not to be described. The car 4S shop is located in a remote area and is not concentrated. Many manufacturers are unable to serve because of the service. When I got home, I had to choose a car dealer to do the local market. If the dealer has a group of excellent teams to serve the 4S shop of the car, do pre-sale, sale, and after-sales service, that is, the car 4S shop can be assured, or as a The core competitiveness is negotiated with the manufacturers, laying a good foundation for the agent of the products.

3, bigger and stronger, reduce costs, 4S shop wants to enter the automotive supplies industry, will choose to match its model, brand-like products, generally will buy products from local distributors and manufacturers, of course, the price must have a certain advantage Auto equipment dealers should do this, enlarge and strengthen their own marketing network and services. In the early stage, in order to expand the network, they can selectively distribute the goods to the 4S shop. After the sales volume goes up, the manufacturers are required to support more and reduce the Purchasing costs require manufacturers to reduce the agency price to a real minimum, even lower than the supply price they give 4S stores (because their sales volume is far greater than the purchase volume of any 4S store), in order to The manufacturer willingly gives the lowest price, and also converts the usual monthly payment method into a cash withdrawal payment method. The dealer strives to obtain a brand agent that can be suitable for 4S shop sales (and requires exclusive), and can also buy out. Some single products and other methods reduce procurement costs, in order to obtain sales price advantages, but also reduce sales and management costs, in anticipation of achieving the lowest total cost In this respect, the best large appliance dealers, auto dealer supplies worth to learn.

4, from the professional and positioning considerations, to separate the products and channels, 4S shop and retail conversion shop coexist in a certain period of time, but because the grade and positioning are not the same, the demand for products is not the same, 4S shop needs High-end products, with image, brand, and good service products, and retail conversion shops require cheap products, effectively separating products and channels, which can make resources more concentrated, more lucid and more professional. In order to better implement product and channel separation and reduce operating costs, we can operate 4S shop products in warehouses and office buildings, while retail refits can set up wholesale stores in auto supplies street. The channel is well separated, reducing operating expenses and management costs, and ensuring that product prices are not confusing.

5. In order to do a good job in 4S shop business, we must set up a 4S shop sales department for auto supplies. We must train a group of strong marketing personnel to communicate with all levels of 4S stores, and put 4S stores on the same level as retail channels.

6. According to the characteristics of different stages of 4S shop development, adopt corresponding marketing strategies. For example, in the early stage of entering the auto supplies in the 4S shop, the profit of the whole vehicle is still relatively high. The 4S shop generally uses auto accessories as a gift. If you choose some practical, affordable, and not very high-grade products, you will definitely get the approval of 4S shop merchants. Good cut into the 4S shop channel. As the competition of the whole vehicle increases, the profits become thinner and thinner. At this time, 4S shop merchants will use auto supplies as a profit source. Auto parts dealers should choose the products to match the models and have individuality and taste. Products, in order to get the recognition of the owner, 4S shop business has a profit, for this situation, what car owners buy what car products, what brand of products to buy, car sales consultants recommended to play a very important role, therefore, here In this case, a certain method (such as giving a certain reward according to the amount of sales) should be encouraged to encourage the vehicle sales consultant to help recommend the products operated by the dealer.

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